Part 1: Kuku's Lal Chand Bisu on killing three products, ditching the free tier and charging Bharat ₹399 a year

Lal Chand Bisu started Kuku in audio in 2018. Almost everyone in the press wrote them off — the louder competitor was getting the headlines, the VCs didn't believe vernacular India would pay, and the assumption was that short-video would flatten audio. None of that aged well. Kuku FM did ₹242 Cr in