Get Gary Vaynerchuk on Web3 CMO Stories

Gary Vaynerchuk is in the middle of a real-time brand and community stress test, after a December 1, 2025 pricing error put $139.99 Topps Chrome VeeFriends hobby boxes on sale for $1 and he publicly moved to buy back the mistakenly sold product, a live case study in crisis response fans and marketers are watching now. He is also fresh off launching VeeFriends’ first Topps Chrome set in May 2025, complete with a long term Topps deal and insert chases like Entrepreneur Elf’s Favorite Entrepreneurs that have the collectibles world buzzing.

At the same time, consolidation in digital collectibles touched companies he has backed, with Futureverse acquiring Candy Digital in April 2025, a signal that the space is maturing and strategy matters. In advertising, he spent late 2025 onstage with PepsiCo’s CMO at Advertising Week New York, showcasing VaynerMedia’s embed model as the industry retools for AI and creator commerce, exactly the playbook CMOs want to hear firsthand right now.

This would be Gary Vee’s first time on Web3 CMO Stories, the show’s listing flags him as “coming up,” so the timing is perfect to unpack lessons from these live market moves with a Web3 and CMO audience. If you want this conversation to happen, support this nomination today.