Web3 CMO Stories

    Web3 CMO Stories

    Hosted by Joeri Billast

    Crypto & BlockchainArtificial IntelligenceMarketingEntrepreneurshipManagement & Leadership

    Dive into the cutting-edge intersection of Web3, AI, and marketing with Web3 CMO Stories, hosted by Joeri Billast, featuring bold brands and founders sharing real insights on visibility, trust, and storytelling. This top 5% global podcast delivers actionable strategies for growing in tech, community, and culture without the hype. Sponsored by CoinDesk and RYO, it's essential listening for innovators shaping the future.

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    Gary Vaynerchuk on Creating Everywhere to Stay Visible in an AI-First World | S6 E05

    First World | S6 E05 ยท ยท 10m

    Key Takeaways

    • 1

      To optimize for visibility in AI-driven search like Gemini or ChatGPT, businesses should prioritize creating authentic content on platforms such as YouTube, TikTok, and social media, as these will be key sources for AI answers in the evolving landscape.

      Artificial IntelligenceMarketing
    • 2

      Blockchain technology could integrate with AI to provide provenance and ownership verification for digital content, addressing the growing concern that deepfakes will erode trust in videos within the next three to four years.

      Crypto & BlockchainArtificial Intelligence
    • 3

      Brands should invest in AI-generated characters as intellectual property to avoid risks associated with human actors, though short-term consumer backlash may occur due to job loss fears, with widespread adoption expected in about 10 years as social norms evolve.

      Artificial IntelligenceMarketing

    Still Unanswered

    • ?

      What specific technological mechanisms could connect blockchain ledgers with the internet to prove the authenticity of videos in an AI-dominated world?

    • ?

      In what scenarios are people forcing narratives around AI and blockchain integration, and how can we distinguish genuine value creation from hype?

    • ?

      How can entrepreneurs effectively manage their time to make content creation a full-time priority on platforms like LinkedIn without neglecting other core business activities?

    Top nominees on Web3 CMO Stories

    1. 1. Anton Osika โ€“ eu/acc โ€” 3 votes
    2. 2. Andrej Berlin โ€” 3 votes
    3. 3. Gary Vaynerchuk โ€” 2 votes
    4. 4. Laura Shin โ€” 2 votes
    5. 5. Jason Lau โ€” 1 vote

    What listeners want discussed on Web3 CMO Stories

    • T: Flyfish Club marketing
    • Q: What crypto does Gary own? Why?
    • T: Lovable's rapid $400M ARR growth: What fueled this surge?