From Logo to Lifestyle: Rebuilding the Soul of La-Z-Boy, with Diana Quenomoen

What does it take to reinvent a 100-year-old brand? In this episode of We Built This Brand, Diana “DQ” Quenomoen, Head of Design at  Colle McVoy, shares how her team helped La-Z-Boy rediscover its soul and transform from a furniture brand into a full sensory experience. From brand scent and store ex