"Real Men of Genius" to AI: Bob Winter on the Future of Creative Branding
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    We Built This Brand

    "Real Men of Genius" to AI: Bob Winter on the Future of Creative Branding

    7/29/202640:15
    0:0040:15

    Bob Winter, Chief Creative Officer at Supergood and creator of Bud Light's legendary Real Men of Genius campaign, joins Chris on this episode of We Built This Brand to explore how AI is reshaping the creative industry. From building award-winning campaigns to leading an AI-native agency, Bob explain

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    We Built This Brand

    "Real Men of Genius" to AI: Bob Winter on the Future of Creative Branding

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