Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire

In Part 1 of this Business Mastery 2026 conversation, Tony Robbins sits down with Joe De Sena, Founder & CEO of Spartan, the global endurance brand that's pushed millions of people to test their limits across 40+ countries, to unpack the mindset, resilience, and decision-making required to build a g